B2B Growth Lead

Company: OpenAI
Location: San Francisco
Posted on: May 8, 2025

Job Description:

About the TeamAs part of the Growth team, you'll be at the forefront of bringing OpenAI's technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers.About the RoleAs a specialist in B2B growth, you'll drive the strategies and systems that pull business users into our ecosystem, convert them to active teams, and scale what works globally. You'll focus on top of funnel growth and scaling as a new member of the Growth team. You play a vital role at the intersection of GTM, Product, Data Science, Marketing, and Engineering - designing new entry points, unlocking self-serve free trials, and building the instrumentation that enables the whole company to move faster with increased clarity.This role is based in San Francisco, CA or New York City, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.In this role, you will:

• Acquisition and entry point strategy - Launch and iterate new growth surfaces (SEO hubs, solution pages, in-product upsells, partner embeds). Architect and roll out a self-serve free-trial motion that compresses time-to-value. Own channel mix to hit traffic, MQL, and trial-start targets. Localize key entry points for priority geos and industries.
• Experimentation & CRO - Run A/B tests on entry points (, , etc.) to lift traffic quality and conversion from visitor --' trial --' MQL. Systematize learnings into reusable playbooks for all product pods.
• Pipeline & instrumentation - Define the canonical B2B funnel (visits --' trials --' MQL --' SQL --' ARR). Stand up end-to-end tracking, attribution, and dashboards for CAC, LTV, payback. Partner with Data Science and Engineering teams on clean event taxonomy and source-of-truth models.
• RevOps alignment - Partner with Sales/RevOps on lead scoring, routing, and feedback loops to maximize lead-to-close velocity.You might thrive in this role if you are/have:
  • 7+ years growth, demand gen, or product-led growth experience in SaaS - ideally scaling from $0 --' $100M ARR in high growth companies.
  • Growth funnel expertise - deeply understands acquisition --' activation --' retention loops; can model and optimize each stage.
  • Proven track record driving organic acquisition (SEO, content, viral loops) and self-serve free trials.
  • Hands-on fluency in analytics stacks (GA4, Mixpanel/Amplitude, HubSpot/Marketo, SQL).
  • Strong experimentation expertise - comfortable designing, running, and interpreting A/B and multivariate tests.
  • Customer & market discovery - skilled at structured user interviews, JTBD analysis, TAM sizing, and competitive benchmarking to inform roadmap choices.
  • Strategic roadmap planning - can translate business goals into a prioritized backlog, balance short-term growth bets with long-term platform investments, and articulate clear success metrics for each initiative.
  • Executive-level storytelling - you distill data into clear trade-offs and next steps.
  • Cross-functional influencer who can align PM, Design, RevOps, and Sales around a shared growth scoreboard.
  • Internationalization expertise - prior work localizing growth motions at global scale.About OpenAIOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this.At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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Keywords: OpenAI, Elk Grove , B2B Growth Lead, Sales , San Francisco, California