Content Strategy Lead, Apps GTM
Company: Google
Location: Mountain View
Posted on: July 1, 2025
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Job Description:
Minimum qualifications: Bachelors degree in English, Journalism,
Communication, Literature, Business, Marketing, a related field, or
equivalent practical experience. 8 years of experience in UX
writing, content design, technical writing, writing, editorial,
marketing, or related, as well as leading content strategy
projects. Experience with both video and text content (including
AI) creation and best practices. Include a portfolio, website, or
any other relevant link to your work in your resume (providing a
viewable link or access instructions). Preferred qualifications: 8
years of writing, editorial, marketing, or UX writing experience in
an agency setting. 7 years of experience interacting with executive
leadership. 5 years of experience working in a complex,
cross-functional technology organization. Experience in Digital
advertising industry, SEM or SEO. About the job Google Play is a
global digital content store that makes it easy for users across
markets worldwide to discover and engage with high-quality apps,
games, books, and more. The Apps Go-to-Market (GTM) team is
responsible for developing and executing a comprehensive content
strategy that informs what we decide to feature, where on and off
the Play store, and in which format (e.g., text, video, or hybrid)
to drive daily engagement with Apps and in-app content. As the Apps
GTM Content Strategy Lead for Google Play, you will be a advocate
for Google Play Apps, crafting the Apps experience for users and
developers around the world. You will work cross-functionally with
Product, Design, Marketing, Engineering, and other teams to develop
an innovative user experience. You will be passionate about
developing content that aligns with current and emerging viewing
trends popular with the next generation of users. You’ll be an
expert in Apps content, driving App discovery and ongoing user
engagement, unique user needs, and the global Android ecosystem.The
US base salary range for this full-time position is
$165,000-$245,000 bonus equity benefits. Our salary ranges are
determined by role, level, and location. Within the range,
individual pay is determined by work location and additional
factors, including job-related skills, experience, and relevant
education or training. Your recruiter can share more about the
specific salary range for your preferred location during the hiring
process. Please note that the compensation details listed in US
role postings reflect the base salary only, and do not include
bonus, equity, or benefits. Responsibilities Develop, uphold, and
enforce our existing editorial and Apps GTM guidelines and
standards. Deliver the content strategy for the Apps team to
determine which topics and themes will be covered in line with both
user interest and Play priorities, including content formats and
placements both on and off the Play store. Lead, mentor and inspire
a global team of content strategists, editors and vendors to
deliver thousands of pieces of content annually (video, short and
longform text, scripts, social media). Demonstrate passion for
user-centric content and product improvement by influencing
Product, Engineering and GTM strategic planning.
Keywords: Google, Elk Grove , Content Strategy Lead, Apps GTM, PR / Public Relations , Mountain View, California
